Mark Troup
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  Everyday Records Identity Package
	   Everyday Records was a new start-up entity that needed a look and feel that was in the now, the new and
hip to the music industry. The number one question that struck me most that I asked my client was, "If your logo was
placed as the hood ornament on a car what would be that company car, and as the business grows does that model of car
change to meet the size of your growing business in five to ten years." They loved the question and felt that a Mini
Cooper was the car and would be the car down the line too. The motivation to design an identity for Everyday Records
took shape with a great sense of direction.
		  
Branding & Visual Identity | Graphic Design